A rich British playboy and the "suitor" on Everlasting. He was reluctant to do the show, but hoped the publicity will improve his "bad boy" reputation and help with his business ventures. As Adam becomes savvy to the producers' manipulations and what will make the show "better", he alternately plays along, and does some kindnesses to individual contestants. He also begins to develop an attraction to Rachel and has an affair with her, but it ultimately ends in heartbreak when he later finds out from her boss Quinn about her fragile mental health, and she convinces him to end his affair with Rachel. In season 2, Quinn briefly brings back Adam to participate as a consultant to the show's new suitor Darius in an episode on the new season of Everlasting, and to try to ruin Rachel's budding romantic relationship with Coleman and to get back together with her, but is unsuccessful at doing so when she does not want to get back together with him after he broke her heart.